End User representatives
Research shows that the public often fail to comply with official instructions, particularly in the response and recovery phases of a natural disaster. Official emergency instructions can be ignored in favour of community-generated warnings.
This can significantly impede the emergency response because it may divert resources to compliance enforcement, risking the lives of emergency service workers or confusing the core safety message or instruction.
The project team has completed a social media pilot study on Twitter, covering decision-making and risk communication, and the current approach for official messages during response and recovery of natural disaster. This involved analysing around 50,000 tweets generated during Severe Tropical Cyclone Marcia in February 2015.
The findings suggested a range of opportunities for emergency services organisations to improve messages.
Three peer-reviewed extended abstracts were presented at the World Congress on Disaster and Emergency Medicine in Cape Town, South Africa, in 2015.
Community focus groups were conducted in Queensland, New South Wales and Victoria to examine community comprehension of emergency warning messages, addressing issues raised by the National Review of Warnings and Information.
The project is now developing templates for emergency warning messages, to test what is best to achieve compliance, looking at structure and ordering of content, design style, and other content for instructions or information.
|2016||Report||Building resilient communities - effective multi-channel communication in disasters: Annual project report 2015-2016. (Bushfire and Natural Hazards CRC, 2016).|
|2015||Report||Connecting communities and resilience: A multi–hazard study of preparedness, response and recovery communications: Annual project report 2014-2015. (Bushfire and Natural Hazards CRC, 2015).|
|2015||Report||Building Resilient Communities: Effective Multi-Channel Communication in Disasters Annual Report 2014. (2015).|
|27 Mar 2014||Connecting communities and resilience||1.14 MB (1.14 MB)||communities, recovery, resilience|
|10 Apr 2015||Connecting Communities and Resilience 2015 NSW RAF Presentation||1.74 MB (1.74 MB)||communities, resilience, response|
|15 Sep 2015||Communications and Warnings||0 bytes (0 bytes)||communication, multi-hazard, warnings|
|21 Oct 2015||Turning warnings into action||236.32 KB (236.32 KB)||animals, communication, tsunami|
|17 May 2016||Connecting communities and resilience: a multi-hazard study of preparedness response and recovery communications||544.2 KB (544.2 KB)||communities, recovery, response|
|15 Aug 2016||Melaine Baker Jones - 2016 Progress Report||60.19 KB (60.19 KB)||communication, communities|
To examine evidence-based strategies that motivate appropriate action and increase informed decision-making during the response and recovery phases of disasters.
Social media plays an increasing role as a tool for: information dissemination, situational awareness and co-ordinating community action.
Our aim is to examine evidence-based strategies to motivate appropriate action and increase informed decision-making during the response and recovery phases of disasters. We combine expertise in communication, consumer psychology and marketing, disaster and emergency management, and law.
Testing the elements of optimal emergency warnings: Some insights from 10 focus groups and 77 experiments of 3615 Australians
|Scoping remote north Australian community resilience and developing governance models through action research||Adj Prof Jeremy Russell-Smith||Charles Darwin University|