Flood warning research leading impact

Flood warning research by the Bushfire and Natural Hazards CRC has been highlighted as one of the top ten science meets business innovations.

Know How magazine has counted down the top ten innovation outcomes from CRC's across Australia, with research from the Effective risk and warning communication during natural hazards project coming in at number six.

Multimedia communications encouraging specific behaviour during disasters can be challenging, with this project proving that the with the right visual imagery, official emergency warning communications can assist people to act appropriately. Project leader Prof Vivienne Tippett (QUT) said that new versions of flood campaigns now show behaviour such as a 4WD coming to a flooded waterway and deciding not to drive through.

"This is the type of behaviour we are trying to encourage," said Prof Tippett.

Find out more about this work, as well as the rest of the top ten in Know How.