Anthony Clark

The increasing frequency and complexity of natural hazards poses a challenge for community resilience. Communication and education of risk mitigation strategies play an essential role in building and maintaining resilience through preparation and planning by residents.

This project combined expertise in communication, social and consumer psychology, and disaster and emergency management. It identified barriers and enablers in residents’ decision making, preparing, and planning by examining residents’ intended use of different types of triggers for action during hazards. This included when to start evacuating and what information source to use, with the aim of trying to understand why some residents form a better-quality household plan with safer intended triggers than other residents.

This research examined existing and modified communication to community members who may be affected by natural hazards to derive evidence-based insights into risk and warning communication during the response phase of emergencies. Through this project, the research team developed an evidence base for the context of risk and warning messages across multiple channels and sources, constructed evidence-based warning messages that overcome ambiguity caused by conflict between warning messages and socio-environmental cues, optimised warning messages to improve community members’ readiness to act in accordance with emergency instructions, and translated research findings into practical tools tailored to the existing and emergent needs of end-users.