Evaluating flood risk communication messaging – Analysing flood risk communication campaigns

This video summarises Research into practice brief five – evaluation of flood risk communication materials, providing an overview of two research activities: an online scan of recent flood risk communication campaigns, and analysis of questions relating to flood risk messaging and the perceived effectiveness of communications, from a nationally-representative survey of the Australian public.

The Flood risk communication project investigated why people drive through floodwater and has developed improved ways to communicate flood risk to change this dangerous behaviour.

The Research into practice brief series provides concise summaries of research findings for end-users and practitioners. Download the full series here.