Emergency Message Eye-Tracking Study & Business-Focused Risk Communication

A series of lab experiments that extend on phase one by accounting for the effect of visual images on risk perceptions and behavioural intentions, and the role of individual risk propensity on message compliance.

• How do individuals search visually for information in a message block?
• What reference do they make to visual imagery?
• How does innate risk tolerance effect risk perception & behavioural intention?